Discovering Opportunities in Brazil - Beauty




French luxury brand launches shampoo range with pricing up to $230.00 per product

"Brazil is one of the countries where our sales grow the most," according to Sisley President for the Americas, Arnaud Naintré. The French luxury brand of cosmetics launched a line of six products for hair – with values ranging from R$ 300.00 (about US$78,00) to R$ 890.00 (about US$234,00). Even though little is known in the country, sales have grown more than 15% annually for 12 years and it is expected that, with the new hairline, Brazil will become the main brand market in Latin America.

Source: Heloisa Negrão - Folha de S. Paulo Newspaper – Economics – 090218

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